The New Aquitaine region is one of the largest French regions, agriculture is very significant in this region and it produces a very wide variety of products, of which many are under quality labels. The ambitions and priorities of the Regional Chamber of Agriculture defined by the elected officials are: 

• to reconnect with society and stakeholders thorugh positive communication
• to support sectors and territories in adapting to climate change by continuing efforts to reduce GHGs and favoring carbon storage in agricultural soils.
• to develop renewable energies of all forms
• to develop and carry out a regional protein plan with all economic partners, development and training organisations, and institutes and research
• to secure access to water resources to guarantee the autonomy of agricultural holdings (irrigation and watering) and actively contribute to preserving its quality, particularly in sensitive areas (water catchments, wetlands, etc.)

Innovation and foresight are privileged means of action to fulfill these ambitions.