Electronic data generation, analytics and communication technologies potentially enable more accurate, faster and better decision-making on farms, with huge potential to improve agricultural sustainability. There is a major focus on digitisation by EU and national/regional policy-makers to ensure that digital innovation continues to occur in agriculture. However, people in these areas need to be mobilised in order to take up these tools.
FAIRshare aimed to support farm advisors to use Digital Advisory Tools and Services (DATS) to support a more productive and sustainable agriculture. The project has set up effective methods of communication and engagement to promote wider and more efficient use of digital tools by the farm advisors and the farmers they advise.
AC3A and its French partners were in charge of a work package on the link between digital agriculture and agricultural advisory communities. The objective of this work package was to take into account social, economic, cultural, technological and political factors, as well contextual factors such as geography and the agricultural sector.
FAIRshare ended in October 2023 and has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. 818488