Electronic data generation, analytics and communication technologies potentially enable more accurate, faster and better decision-making on farms, with huge potential to improve agricultural sustainability. There is a major focus on digitisation by EU and national/regional policy-makers to ensure that digital innovation continues to occur in agriculture. However, people in these areas need to be mobilised in order to take up these tools.
The project will set up effective methods of communication and engagement that allow independent agricultural advisers to defend and inspire their peers and clients (farmers), creating a social movement promoting wider and more efficient use of digital tools. AC3A and its French partners are in charge of a work package on the link between digital agriculture and agricultural advisory communities. The objective of this work package is to take into account social, economic, cultural, technological and political factors, as well contextual factors such as geography and the agricultural sector.
Create a base of digital tools and services as well as good practices. Make this inventory available online. Organise a series of workshops for agricultural advisers from all over Europe so that they can exchange, co-adapt and apply the digital tools.
FAIRshare has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. 818488